Tesla has unveiled an expanded incentive program designed to maintain the sales momentum achieved in June, when the company delivered over 4,500 electric vehicles – marking its strongest monthly performance in Australia for 2025. The initiative centers around enhanced trade-in benefits and software transfer options for prospective Model Y buyers.
$2,000 Trade-In Bonus Program Details
Starting immediately and continuing through September 30, 2025, Tesla is offering a substantial $2,000 discount on new or demonstration Model Y vehicles when customers trade in their existing vehicle. This promotional offer applies exclusively to one trade-in per order and cannot be converted to cash, requiring direct application toward the purchase price of a Model Y with delivery completion before the quarter’s end.
Enhanced Software Transfer Benefits
The automaker has simultaneously extended its software portability program, enabling existing Tesla owners with Enhanced Autopilot (EAP) or Full Self-Driving (FSD) capabilities to transfer these features to new vehicles. This benefit represents significant savings ranging from $5,100 for EAP to $10,100 for FSD functionality, eliminating the need for software repurchase when upgrading to a new Tesla by September 30.
Current Inventory and Pricing Landscape
Tesla’s inventory management reveals attractive pricing opportunities across multiple Model Y variants. Previous generation 2025 Model Y Long Range vehicles are available from $68,433 drive-away, undercutting even the entry-level Launch Series refreshed Model Y priced above $69,000 drive-away in Victoria. Performance variants of the previous generation Model Y are positioned around $81,000 drive-away.
Sales Performance Analysis
| Quarter | Model Y Sales | Model 3 Sales | Total Tesla Sales | Market Position |
|---|---|---|---|---|
| Q1 2025 | 3,200 | 890 | 4,090 | Slow start |
| Q2 2025 | 6,854 | 2,132 | 8,986 | Recovery |
| June 2025 | 3,368 | 1,132 | 4,500 | Peak month |
The Model 3 sedan demonstrated remarkable recovery in June, securing 1,132 sales and reclaiming its position in the top three sales rankings – representing its strongest monthly performance this year. Following a challenging Q2 start, Tesla’s overall Australian sales rebounded to conclude the quarter with 8,986 deliveries.
Global Context and Market Dynamics
Internationally, Tesla delivered 384,122 EVs in Q2, with Model 3 and Y accounting for 373,728 units. The remaining 10,394 deliveries comprised Model S, Model X, Cybertruck, and Semi vehicles. Notably, production exceeded delivery figures, indicating substantial excess inventory across key global markets.
The refreshed Model Y has garnered critical acclaim and established itself as arguably the premium electric SUV benchmark. However, intensifying competition in both global and Australian markets necessitates strategic incentive programs to maintain market leadership.
Government Support Framework
Tesla’s incentives complement existing Australian government EV policies, including the federal Fringe Benefits Tax exemption for eligible electric vehicles under novated lease arrangements, potentially saving thousands annually.
Frequently Asked Questions
Q: How long is the $2,000 trade-in bonus available?
A: The incentive runs until September 30, 2025, with delivery required before quarter end.
Q: Can I transfer FSD software from my current Tesla?
A: Yes, existing Tesla owners can transfer EAP or FSD to new vehicles purchased by September 30.
Q: Are previous generation Model Y vehicles still available?
A: Yes, Tesla maintains inventory of 2025 Model Y variants with significant price reductions.
Also Read:-Meet the Leap motor C10 REEV A Smart, Future-Ready Family SUV