Indian automotive giant Mahindra has officially disclosed its Australian sales figures for the first time, revealing impressive momentum in one of the world’s most competitive automotive markets. The brand sold 4,185 vehicles in Australia during their last fiscal year (April 2024 to March 2025), positioning them as approximately the 30th best-selling brand in the country.
The company’s transparency marks a significant shift from its previous approach of not reporting detailed sales data. Mahindra’s Australian General Manager Ankit Taneja confirmed the brand will now provide complete transparency on sales data through VFACTS reporting, demonstrating their commitment to establishing credibility in the Australian market.
Ambitious 2030 Growth Strategy Unveiled
Mahindra has set an ambitious goal to become a top 15 player in the Australian automotive market by 2030. This represents a substantial leap from their current position, requiring approximately a 500% increase in annual sales volume to achieve their target.
The strategy aligns with broader global expansion plans, with Joydeep Moitra, Mahindra’s Vice President of International Operations, stating that “clearly our aspiration is to become a household brand” and believing they “have the right to be amongst the top 10 SUV and ute brands in Australia”.
Current Product Portfolio and Market Position
Mahindra’s Australian lineup currently comprises three distinct vehicles targeting different market segments:
- XUV700: A seven-seat petrol-powered SUV targeting the medium SUV segment
- Scorpio: A diesel-powered 4×4 SUV focused on off-road capabilities
- Pik-Up: A commercial dual-cab utility vehicle serving the workhorse market
Both the Scorpio and XUV700 have achieved five-star adult occupant safety ratings in Global NCAP crash testing, addressing crucial safety concerns in the Australian market.
Dealer Network Expansion Driving Growth
Strategic Infrastructure Development
Mahindra currently operates 70 dealers across Australia, with approximately 15 located in metropolitan areas. The company is aggressively expanding this network, with plans to add another 10 dealers within the next five months.
This expansion strategy reflects the importance of establishing strong regional presence in Australia’s geographically diverse market. The focus on both metropolitan and regional coverage ensures accessibility for Australia’s varied customer base.
Product Pipeline and Future Launches
The brand has confirmed several new model introductions planned for the Australian market, including a next-generation Pik-Up utility vehicle based on the Global Pik-Up concept. Mahindra is also developing “a raft of new models” with support from strategic partnerships, including BYD battery cells and Volkswagen electric motors.
Market Context and Challenges
Australian Automotive Market Overview
The Australian automotive market presents both opportunities and challenges for Mahindra’s expansion plans. Australia achieved record new vehicle sales of 1,216,780 vehicles in 2023, with SUVs dominating consumer preferences.
Recent Federal Chamber of Automotive Industries (FCAI) data shows SUVs account for 60.4% of all new vehicle sales in Australia, aligning perfectly with Mahindra’s SUV-focused strategy.
Competitive Landscape Analysis
To achieve top 15 status, Mahindra must significantly increase sales volumes. Current market leaders include Toyota (19.8% market share), Ford (8.2%), and Mazda (7.9%), indicating the competitive intensity Mahindra faces.
Mahindra Australia Sales Performance Data
| Metric | Current Position | 2030 Target | Growth Required |
|---|---|---|---|
| Annual Sales Volume | 4,185 vehicles | ~25,000 vehicles | +497% |
| Market Ranking | ~30th position | Top 15 | +15 positions |
| Dealer Network | 70 dealers | 100+ dealers | +43% |
| Metro Dealers | 15 dealers | 35+ dealers | +133% |
| Market Share | <0.5% | ~2.0% | 4x increase |
Source: Company reports, FCAI official data
Frequently Asked Questions
What are Mahindra’s current sales figures in Australia?
Mahindra sold 4,185 vehicles in Australia during their last fiscal year (April 2024-March 2025), making them approximately the 30th best-selling automotive brand in the country.
How many dealers does Mahindra have in Australia?
Mahindra currently operates 70 dealers across Australia, with 15 located in metropolitan areas and plans to add 10 more dealers within five months.
What vehicles does Mahindra sell in Australia?
Mahindra offers three models: the XUV700 seven-seat SUV, the Scorpio 4×4 SUV, and the Pik-Up commercial utility vehicle, with new models planned for future release.
Sources:
- Federal Chamber of Automotive Industries
- Australian Government Department of Infrastructure
- Company press releases and official statements
Also Read:-This Wild Toyota Cyber truck Build Is Real and Raises So Many Questions