The automotive landscape in Malaysia witnessed a significant milestone as the new Hyundai Santa Fe has been launched in Malaysia. Brought in by the newly-formed principal company Hyundai Motor Malaysia (HMY), this fifth-generation three-row SUV comes less than ten months after the facelifted fourth-gen model. This revolutionary SUV represents a complete departure from its predecessor, offering Malaysian families an unprecedented combination of advanced technology, bold design, and versatile powertrain options.
Bold New Direction for Hyundai Malaysia
The 2025 Santa Fe marks a pivotal moment for Hyundai’s Malaysian operations, aligning with the country’s National Automotive Policy under the Ministry of Investment, Trade and Industry (MITI). HMY has confirmed that CKD local assembly will commence in the third quarter of 2025 at the Inokom plant in Kulim, Kedah. This move is part of a massive RM2.16 billion investment to localize production and expand Hyundai’s presence in Malaysia.
Striking Design Philosophy
The change couldn’t be more drastic – while the current car has a fairly sleek (if rather homogenised) crossover shape, its successor is angular, more rugged and, dare I say it, more Land Rover-like. The fifth-generation Santa Fe adopts Hyundai’s boldest design language yet, featuring distinctive H-shaped LED headlights and a commanding boxy silhouette that sets it apart from conventional crossovers.
Comprehensive Powertrain Options
Hybrid Technology Excellence
The Santa Fe’s hybrid system continues Hyundai’s commitment to sustainable mobility. Under the bonnet, the new Santa Fe will carry over the outgoing model’s hybrid powertrain, centre around a 1.6 litre turbocharged and direct-injected (T-GDi) Smartstream four-cylinder petrol engine making 180 PS at 5,500 and 265 Nm of torque from 1,500 to 4,500 rpm. This is paired with a 65 PS/264 Nm electric motor and a six-speed automatic transmission for a total system output of 235 PS and 367 Nm.
Performance-Oriented Turbo Option
For performance enthusiasts, also available will be a new 2.5 litre T-GDi mill that serves up 281 PS at 5,800 rpm and 422 Nm between 1,700 and 4,000 rpm, mated to an eight-speed dual-clutch transmission and Hyundai’s HTRAC all-wheel drive. This powertrain configuration delivers exceptional versatility for Malaysian driving conditions.
Variant Lineup and Pricing Strategy
Initially arriving in CBU fully-imported form ahead of CKD local assembly in the third quarter of the year, the Santa Fe will be offered in three variants – two hybrids, one petrol. The strategic pricing reflects the vehicle’s premium positioning in Malaysia’s competitive D-segment SUV market.
Technology and Safety Integration
The 2025 Santa Fe incorporates cutting-edge technology systems designed for modern Malaysian families. Advanced safety features, including comprehensive driver assistance systems, ensure peace of mind during both urban commutes and long-distance travels across the country.
Market Positioning and Competition
The new Santa Fe targets discerning SUV buyers seeking premium features and proven reliability. Its arrival coincides with Malaysia’s automotive industry transformation, supported by government initiatives promoting local automotive development through the Malaysia Automotive, Robotics and IoT Institute (MARii).
| Specification | 1.6L Turbo Hybrid | 2.5L Turbo Petrol |
|---|---|---|
| Engine Type | 1.6L T-GDi + Electric Motor | 2.5L T-GDi |
| Power Output | 235 PS | 281 PS |
| Torque | 367 Nm | 422 Nm |
| Transmission | 6-Speed Automatic | 8-Speed DCT |
| Drivetrain | FWD | AWD (HTRAC) |
| Seating | 7-Seater | 6-Seater (Calligraphy) |
The Santa Fe’s Malaysian debut reinforces Hyundai’s long-term commitment to the Southeast Asian market. With local assembly scheduled for Q3 2025, the vehicle represents a significant step toward automotive localization aligned with Malaysia’s industrial development goals.
Frequently Asked Questions
Q: When will local CKD assembly begin for the 2025 Santa Fe?
A: CKD local assembly will commence in Q3 2025 at the Ink plant in Kulim, Kedah.
Q: What are the main differences between hybrid and turbo petrol variants?
A: The hybrid features a 1.6L engine with electric motor (235 PS, FWD), while the turbo petrol offers a 2.5L engine (281 PS, AWD).
Q: How does the new Santa Fe compare to the previous generation?
A: The 2025 model is a complete redesign with bolder styling, enhanced technology, and more powerful engine options compared to the facelifted fourth-generation model.
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