Chinese automotive giant BYD has achieved a remarkable milestone in the Australian market, recording 8,156 sales in June 2025 with a 6.4% market share, representing a surreal 367.9% year-on-year increase. This historic performance catapulted the brand to fifth place in the monthly rankings, overtaking established players Kia and Mitsubishi for the first time.
Record-Breaking Performance Marks New Era
This is only the second time a Chinese brand has managed to rank within the five most popular brands in Australia, with MG previously achieving this feat in December 2022. BYD’s achievement represents the highest monthly volume and market share ever recorded by a Chinese manufacturer in Australia, surpassing MG’s previous records.
Shark 6 Hybrid Ute Drives Success
The BYD Shark 6 plug-in hybrid ute emerged as the standout performer, soaring 19 ranks from the previous month to achieve a record 5th place in individual model rankings. This dual-cab pickup truck, priced at $57,900 before on-road costs, has become Australia’s first commercially successful plug-in hybrid ute, challenging traditional diesel-powered competitors.
Market Impact and Industry Response
The success reflects broader changes in Australia’s automotive landscape, where electrification and hybridization are gaining unprecedented traction. BYD delivered 8,156 vehicles in Australia during June, almost 70 percent more than its previous monthly record of 4,811 vehicles set in March.
Competitive Landscape Shifts
BYD’s ascent has reshaped the competitive hierarchy, with traditional brands feeling pressure from Chinese manufacturers. The company now holds a commanding position in the Electric Vehicle Council rankings, demonstrating the growing acceptance of Chinese automotive technology among Australian consumers.
June 2025 Sales Performance Data
| Brand Ranking | Brand | Sales Units | Market Share | YoY Change |
|---|---|---|---|---|
| 1st | Toyota | 20,281 | 15.9% | -3.2% |
| 2nd | Ford | 10,081 | 7.9% | +6.4% |
| 3rd | Mazda | 9,567 | 7.5% | -0.8% |
| 4th | Hyundai | 8,889 | 7.0% | +28.3% |
| 5th | BYD | 8,156 | 6.4% | +367.9% |
| 6th | Kia | 7,822 | 6.1% | -5.0% |
| 7th | GWM | 6,234 | 4.9% | +15.2% |
| 8th | Mitsubishi | 5,567 | 4.4% | -30.9% |
Source: Federal Chamber of Automotive Industries
Government Support
The Australian government’s New Vehicle Efficiency Standard has accelerated adoption of cleaner vehicles, creating favorable conditions for BYD’s hybrid and electric offerings. Federal incentives and state-based programs continue supporting the transition toward electrified transport solutions.
Frequently Asked Questions
Q: What makes the BYD Shark 6 so popular in Australia?
A: The Shark 6 combines plug-in hybrid technology with traditional ute functionality, offering 100km electric range and competitive $57,900 pricing.
Q: How does BYD’s June performance compare historically?
A: This represents BYD’s highest-ever monthly sales and the best performance by any Chinese brand in Australian automotive history.
Q: Will BYD maintain this momentum?
A: With strong order books and expanding model lineup including the Sealion 7 SUV, BYD appears positioned for sustained growth in the Australian market.
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