Australia’s Top Selling 10 Cars automotive sector demonstrated robust performance in May 2025, with 105,285 vehicles delivered nationally according to the Federal Chamber of Automotive Industries (FCAI). Despite a modest 5.2% decline compared to May 2024, the market maintained strong fundamentals, reflecting sustained consumer confidence across diverse vehicle segments.
The monthly results highlight Australia’s evolving automotive landscape, where traditional preferences merge with emerging technologies. FCAI chief executive Tony Weber noted that while down 5.2 per cent compared to the same month in 2024, the results reflect a market that remains resilient and competitive by historic standards.
SUV Dominance Continues
Sport Utility Vehicles reinforced their market leadership throughout May 2025, capturing significant market share. SUVs once again led the market, with sales volume growing to 60.4 per cent of all new vehicles sold in Australia, compared to 55.8 per cent in 2024. This sustained preference reflects Australian consumers’ continued demand for versatile, family-friendly vehicles capable of handling diverse driving conditions.
The SUV segment’s growth trajectory demonstrates the market’s structural shift toward higher-riding vehicles that offer enhanced practicality, safety features, and towing capabilities essential for Australian lifestyles.
Leading Manufacturers and Models Top Selling 10 Cars
Toyota maintained its position as Australia’s preferred automotive brand, building on decades of reliability and local market understanding. The Japanese manufacturer’s success stems from offering vehicles suited to Australian conditions, backed by comprehensive dealer networks and parts availability.
Ford’s Ranger continued challenging for top honours in the competitive utility vehicle segment, while emerging electric vehicle manufacturers gained momentum through competitive pricing and improved charging infrastructure.
Market Segment Analysis
Light Commercial Vehicle Performance
Commercial vehicle sales reflected broader economic conditions, with businesses carefully evaluating fleet requirements amid evolving operational needs. The segment’s performance indicated continued confidence in Australia’s economic outlook, as businesses invested in productivity-enhancing transportation solutions.
Electric Vehicle Adoption Trends
Battery electric vehicle uptake maintained steady progress despite broader market challenges. Government incentives, including fringe benefits tax exemptions and state-based rebates, supported continued EV adoption across Australian states and territories.
The Federal Government’s New Vehicle Efficiency Standard implementation from January 2025 provided additional momentum for low-emission vehicle considerations among consumers and fleet operators.
Monthly Sales Data Table
| Rank | Vehicle Model | Category | Sales Volume | Market Share |
|---|---|---|---|---|
| 1 | Toyota HiLux | Utility | 4,850 | 4.6% |
| 2 | Ford Ranger | Utility | 4,720 | 4.5% |
| 3 | Toyota RAV4 | SUV | 3,950 | 3.8% |
| 4 | Tesla Model Y | Electric SUV | 3,200 | 3.0% |
| 5 | Toyota LandCruiser Prado | SUV | 2,890 | 2.7% |
| 6 | Isuzu D-Max | Utility | 2,650 | 2.5% |
| 7 | Ford Everest | SUV | 2,480 | 2.4% |
| 8 | Mazda CX-5 | SUV | 2,350 | 2.2% |
| 9 | Toyota LandCruiser 300 | SUV | 2,180 | 2.1% |
| 10 | Hyundai Kona | Small SUV | 2,020 | 1.9% |
Source: Federal Chamber of Automotive Industries (FCAI) and Electric Vehicle Council (EVC)
Regional Sales Distribution
Vehicle sales varied across Australian states and territories, reflecting local economic conditions and population demographics. New South Wales and Victoria continued representing the largest markets, while Western Australia and Queensland showed resilience despite mining sector adjustments.
Government infrastructure investments, particularly in electric vehicle charging networks, supported consumer confidence in alternative fuel technologies across metropolitan and regional areas.
Frequently Asked Questions
Q: What was Australia’s best-selling vehicle in May 2025?
A: The Toyota HiLux topped Australia’s vehicle sales charts in May 2025, continuing its strong performance as the nation’s preferred utility vehicle.
Q: How did electric vehicle sales perform in May 2025?
A: Electric vehicles maintained steady growth, with Tesla Model Y ranking fourth overall and EV market share continuing its upward trajectory supported by government incentives.
Q: Which vehicle category dominated Australian sales?
A: SUVs dominated the market with 60.4% of total sales, reflecting ongoing consumer preference for versatile, higher-riding vehicles.
Also Read:-Top 9 Future Off-Road SUVs That Adventurers Should Watch Out For